Berkshiremuseum Press Release
For Immediate Release: November 2, 2012
Media contact: Lesley Ann Beck
413.443.7171 ext. 28;

Berkshire Museum Partners with Alchemy Initiative During Annual Holiday Festivals

[Pittsfield, Mass.] – In conjunction with Alchemy Initiative’s fourth annual Handmade Holiday Festival, to be held December 1 & 2, 2012, during Berkshire Museum’s Festival of Trees 2012, November 16, 2012 – January 2, 2013, shoppers will be able to preview several of the local artists and designers at Berkshire Museum leading up to the weekend of the Alchemy event.

Each Saturday in November, Berkshire Museum will host pop-up trunk shows featuring artists from the Handmade Holiday Festival. Artists scheduled to show are Beverly Bourassa, Ali Herrmann, Susan Geller, Crystal Popko, Diane Firtell, and Ella Salomea.

Through this partnership with Alchemy Initiative, Berkshire Museum members get $1 off the price of admission to the Handmade Holiday Festival. Normal prices are $4 adults, children under 12 are free. The Festival will be held at the Masonic Temple, 116 South Street, from 10 a.m. – 5 p.m. Saturday and Sunday, December 1 and 2. In turn, ticketholders from the Handmade Holiday Festival receive $1 off the price of Festival of Trees admission on December 1 & 2; regular admission is $13 adult, $6 child (under 18), and children 3 and under get in for free.

Finally, on Saturday, December 1, from 11 a.m. – 2 p.m., children will be able to participate in a special ornament-making workshop at the Museum, creating decorations for the Alchemy Initiative tree, which will be showcased during Myths and Magic: Festival of Trees 2012. Alchemy Initiative’s tree will be created by local artist Warren Barber.

Trunk Show Schedule:
November 10:
Beverly Bourassa: Watercolors
Ali Hermann: Mixed-media paintings

November 17:
Susan Geller: Photography
Crystal Popko: Jewelry

November 24:
Diane Firtell: Collage/Jewelry
Ella Salomea: Fabric flower accessories and jewelry

About Handmade Holiday Festival
Handmade Holiday Festival is a celebration of local and regional artisans every first weekend of December. The event showcases original, handmade wares by artists, crafters, designers, and culinary artisans. The event connects the community with the makers and promotes and supports local, handmade craft.

About Festival of Trees
Visit a wondrous world of enchantment when Myths & Magic: Festival of Trees 2012 opens at the Berkshire Museum on Friday evening, November 16, 2012, with a gala Opening Night Party, and will then be on view to the public from Saturday, November 17, through January 2, 2013. The 28th annual holiday event will feature more than 100 twinkling holiday trees, decked in colorful ornaments representing the mythical, magical realms of legend and lore, arranged throughout the Museum’s galleries.

About Berkshire Museum
Berkshire Museum located at 39 South Street (Route 7) in Pittsfield, MA. The Museum is open Monday through Saturday from 10 a.m. to 5 p.m. and Sunday noon to 5 p.m. For more information, visit or call 413.443.7171. Museum admission is $13 for adults and $6 for children under 18. Members and children aged three and under enjoy free admission.

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