From a Museum of Products…to a Museum of Process
Visitor engagement comes in all forms.
When talking about visitor participation, we primarily focus on what is happening with visitors and the Museum staff, or how they can interact with what is on display in the galleries. Here’s another take entirely on the participatory experience. This model involves the artists in direct contact with the visitors, rather than the museum being the intermediary.
The Hammer Museum, located at the gateway to the UCLA campus, seeks to create a new kind of interactive museum: an artist-driven visitor engagement program that encourages contact among visitors, artists, and Museum staff, and activates spaces in imaginative ways.
Through the Hammer Museum’s Public Engagement program, artists examine and respond to fundamental museum issues related to the visitor experience in an attempt to deepen the Hammer’s connection with its guests.
The Hammer’s first orchestra-in-residence, wild Up is a Los Angeles-based 24-member experimental ensemble that mixes classical works with a philosophy of “radical-inclusionism.” They interact with the audience through storytelling and theatricality while experimenting in various musical genres.
Thomas Cambell working in the Solaris Gallery at the Santa Cruz Museum of Art and History
This winter the Santa Cruz Museum of Art and History (MAH) is transforming from a museum of products to a museum of process, whereby visitors are invited to witness the actual creation of works rather than experience the finished product. Art installations and a history project are constantly evolving over several weeks time in Work-in-Progress.